There are two types of consumers: the first, who know exactly what they want, and go directly to the e-couponning site to search for a brand and choose the desired product. The others are constantly looking for good deals and analyze all offers for Eco Friendly Promotional Products.
It is since the beginnings of the Web that e-couponing has developed. The web has begun to upset the consumption habits of consumers with the possibility of buying online articles. As a result, the brands had to adapt to the trend and this was therefore the beginning of the appearance of promotional codes otherwise known as e-coupons. Before the appearance of these, the brands proposed a so-called physical couponing system. Indeed, we could find discount coupons in our mailboxes or newspapers for example and they could only be used in physical store.
Looking back, discount coupons were seen mostly as a loyalty tool rather than a consumer incentive tool. In fact, big brands offered many loyalty programs and their marketing strategies were based on this. Nowadays, mores have begun to evolve, so more and more people are shopping online, so brands have had to align with this new trend by focusing their online couponing strategies. It is because of this that we saw the day of many promo code sites all over the web.
According to a 2012 study conducted by a advertising agency that we see that the average basket of a cyber-buyer is on average 90 $. Note that if the company offers discount coupons or e-coupons, the average basket climbs to 180 $ is double the average initial basket. This study also proves that an online couponing strategy is almost 18% more effective than an offline strategy (a strategy based on coupons and promo codes that can be used in physical stores).
In 2012, nearly 17% of the population claimed to use coupons for their online purchases In 2014 it is nearly 24% of the population, so we observe an increase of 7 points over the previous period. This is due in particular to the democratization of online discount vouchers. Indeed, many people still do not know that this type of service also exists for purchases on the internet.
Up to 64% of cyber-shoppers are satisfied with the use and benefits of discount codes for Eco Friendly Promotional Products in Australia. The benefits of discount coupons on the advertisers side. As said before, a user who has available discount codes will tend to increase the amount of his order (especially due to the fact that promotional codes are often subject to conditions as discussed below) but it will also tend to motivate the purchase.
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