Online press release distribution is the perfect way to spread the word about your new product or service. They are a very effective way to gain the attention of the media. The more people that read your news release, the higher the chances that someone will ask about it or pass your news on to friends. The key is to write a news release that catches the media’s attention but doesn’t turn into a spammy “blurb” that no one will read.
Press Release Submission Sites
Press release submission sites make the job much easier by taking the hard work out of it for you. They have developed strategic tools and expert writers to provide you with the best content possible quickly and professionally.
Provide Resources for Press Release
When it comes to online press releases, every journalist wants to receive a newsworthy and informative story. As such, you should always provide your journalists with a list of resources they can use in addition to your news release. These distribution services should also give you the option of providing a short teaser extract. Many journalists are more interested in a brief teaser than a long story, so providing your reporters with an option to cut to the chase can help you build their interest and put them in a good frame of mind to contact you later.
Selecting Distributors
Once you have your news releases ready to submit, you need to select which media contacts you will be submitting to. There are several different distribution services that you can use, but most journalists and other online content producers utilize only one platform. While there is no guarantee that the same media contacts will want to publish your release, the experience will show if one contact doesn’t want to publish your story, another will. This is why contacting several different contacts and asking them to publish your press releases in return for marketing or advertising is a great way to increase exposure.
Budget Consideration
Depending on your budget, there are a number of different methods you can employ to get your Online press release distribution. A basic submission service may cost you a fee, but you don’t have to pay the price that often. Other services will charge you a monthly or annual fee, depending on what services you utilize. The free methods will only send your press release online to selected websites.
Using a submission service can be a very effective way to increase your exposure, but the additional services can turn out to be more useful if you plan on distributing more than one press statement.
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