Marketing your vacation rentals in DC is often a game of two halves: attracting the right types of clients and sealing a deal with them. To get constant bookings throughout the year, you need to step up your marketing efforts.
For help you achieve that, here are simple tips to keep in mind:
1. Leverage the use video to showcase the site
One of the best ways to create an efficient vacation house rental listing is to conduct a virtual walk through with a short video. With a smartphone, take a stroll around your site and provide a valuable commentary. Highlight features such as the dimensions of your site, features that you offer, and any restrictions that you may have. These are some of the details that will engage your audience and prompt them to call you. Strive to do a comprehensive video that covers all the necessary details about your site. A short video will not give your prospective clients a full picture of your property and a very long video will probably lose their attention.
2. Avoid fluff and stick to essentials
When posting a holiday rental site listing online, always strive to include as many details as possible. Steer clear of subjective words as they are likely to prompt your potential clients to a lot of interpretations. Instead of describing your site with phrases such as ‘sunny, charming, beautiful, and located in a great area’, try explanatory terms such as ‘1 bed, praking space, hardwoods, granite, No storage, pets friendly’ among others.
Your definition of beautiful and charming may not be the same as someone else. Put simply, avoid phrases and terms that are debatable. In property management, glamour and prestige don’t matter a lot. Unlike home rental market, vacation renters are looking for basic amenities and clean, affordable places to spend their vacations in.
3. Be Honest
The most important thing to efficient vacation rental site marketing is honesty. When your potential clients view your rental site in person, they expect it to match the details that you provided in your listing. If there are differences, they will feel that they have just wasted their time coming to view your site. When there are imperfections in your vacation rentals in DC, try to show them in your ads and photos. This not only promotes honesty but also help you attract clients that are the best match for your vacation home.
Bottom-line
By following the above steps you will have an opportunity to drive much more leads and the time you spend in doing so will be reduced significantly. Because most property markets are full of inefficient property managers, you can always steal the show by implementing the above tips.
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