Generally, spying on your online competitors can help you enjoy superior conversion rates. This is because you can come up with a more effective marketing strategy and a competitive pricing model.
E-commerce spying is not easy and unless you know what to target, your efforts may be in vain. The first thing that you’ll need is an effective spying strategy to help you collect the relevant data. The data is what you need to improve your sales volume.
Without further ado, here are the top 6 information that you should prioritize when spying on your online competitors.
1. Top-Sellers
You start by reviewing your competitor’s top products. You need to know:
• Their Descriptions
• Their prices
• Their promotional offers
If the top products are similar to yours, you can analyze the above data and determine what to change or introduce to improve your conversion rates.
2. Social Media Data
Social media has a lot to say in the online market. Spy on the competitor’s Facebook, Pinterest, YouTube, and Twitter pages. The data to collect include:
• Likes
• Comments
• Types of posts
• Active followers
• What their followers or clients are not happy about
3. Advertising Information
You should identify how your competitors market their products. For example, do they emphasize on social media and newsletters? If they do, know how they do it.
4. Source of Traffic
Using a spy tool, you should analyze your competitor’s traffic information. Identify where most traffic originates. Know if it’s through email marketing, social media or blogs. You should also investigate whether they buying the traffic or if it is organic (from search).
5. Keywords
The keywords are the basis of a working site. They are what drive customers to a particular site. The simplest way to identify the keywords that your competitor uses is to check their metadata. When it comes to eCommerce development Glasgow has a wide range of tools that you can use to figure out your competitors’ profitable keywords—whether paid or organic.
6. Evergreen Content
Most site visitors are pulled by good content. You should know why the readers prefer to read the content of your competitors over yours. Using an eCommerce spy tool, search for the competitor’s site and see what pages rank higher and why.
Bottom-line
Always strive to spare a few minutes of your working hours to spy on your e-commerce competition. This will help you store stay relevant online and also be able to enjoy favorable conversion rates. Just put emphasis on the above tips and you’ll be fine.
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