When it comes to enhancing one’s popularity, nothing beats free stuff, especially if it’s unique or novel. This is why businesses of all kinds include unique promotional items in their marketing strategies. If you’re considering using this technique to enhance your brand’s popularity, there are some good reasons why you might pick custom travel mugs as your promotional item of choice.
You’re Spoiled for Choice
Depending on your needs and your budget, you may pick one or several mug styles. From custom glass travel mugs to hot cups, there’s a huge variety of options, each of which could work excellently in showcasing your brand. All these come in different sizes, shapes and colors, not to mention the availability of accessories like safety sleeves and cup caddies.
To say the least, you have unlimited branding possibilities with custom travel mugs. What really matters is to ensure you use high-quality printing processes to imprint your logo and catchphrase on the mugs. From there, you could hand them to your employees and customers alike, besides taking advantage of events to hand out giveaways to prospects.
They’re Versatile
With the majority of people worldwide drinking hot beverages every day, custom cups and mugs are arguably the best way to promote your brand. Unlike business cards that stay concealed within someone’s wallet or purse, mugs stay highly visible, since they’re usually held by hand. Besides, they can also be used to hold small items on one’s desk, which means they’re much more practical when compared to business cards.
Mugs Leave a Lasting Impression
Although many brands use business cards to promote themselves, very few of them do the same with custom coffee mugs. And while much can be said about the challenges of printing an elaborate business logo on a mug, there’s a good reason why you should do so nevertheless. You see, people are more likely to remember you when you give them a coffee mug instead of a business card. So if you’re trying to set your brand apart from the competition, just ensure your customers will be greeted by a nice mug with your logo the next time they reach for their cup of coffee.
Just because your marketing budget isn’t as big as you’d want it to be doesn’t mean you can’t showcase your brand. No matter how much you have in the way of resources, there are a few clever ways to promote your business without breaking the bank. With printed coffee mugs, you have a versatile advertising medium that’s both highly visible and cost-effective as well.
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