If oil was the most precious asset of the last century, then this century probably belongs to data. Any business that is in a position to accumulate, quantify, organize, and utilize data effectively will always be a successful venture.
Just look at some of the most reputed and profitable businesses of the century. All these companies have one feature in common— revenue maximization through quality data analytics.
Any lead or potential customer contacting your business through an online channel can be tracked without any difficulty. However, until recently, businesses found it tough to track the efficacy of off-line marketing strategies.
Consider the telephone call as an example. Unless the caller is ready to reveal how he or she found the number, the business will have no way of knowing which marketing channel facilitated the telephone call.
This is where call tracking software can make a huge difference. By allotting different telephone numbers to different channels and tracking all the calls, businesses can easily quantify the efficacy and utility of different marketing strategies.
So, setting up different telephone numbers for three different channels like paid advertising, online blogs, and paper advertisements can help the call tracking software accumulate data. At the end of the month, you can simply review the data collected by the software and compare the utility of making continuing investments into different channels.
If the online blog is contributing maximum to the bottom line, then the smartest option would be to hire experienced content writers and aggressively promote the blog to find more customers. You can probably pull money from less efficient marketing channels.
In the past, such a decision would be based on hunch or gut instinct. Today, software has made it possible for businesses to quantify this data and take decisions based on hard numbers.
Of course, this is just one of the many advantages of using software to track calls from potential customers. The same software can be used to record the calls, which can be a great way to assess your customer service executives.
Such recordings, done with the permission and consent of the customer, can be used to train executives to become better. The best part is that you won’t have to spend anything extra to set all this up. All you need to do is invest in the right software and everything follows without any difficulty.
From artificial intelligence and machine learning to big data analysis, everything depends on availability of quality data. This is why you should invest in a good quality software for call tracking as a priority investment for your business
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