One key aspect of successful digital marketing is the ability to keep tabs on your competition. You cannot afford to operate as if your business is the only one in the industry. The truth is that there are hundreds of other firms on Shopify selling the same products as you. You need to keep tabs on them so that you can know what they are doing and what strategies they are using. This way, you will be able to tweak your Shopify platform and marketing strategies so that you can remain on top of your competitors.
1. Invest in the Right Spy Tools
The first step is to invest in Shopify spy software. You cannot know what’s happening in the digital space if you don’t have software with this capability. Invest in a few types of Shopify spy software that will help you achieve the following:
• Find out who your competition is
• Know how other businesses use their own Shopify sites to power the platform’s design and functionality
• Find out how much your competitors are selling
• Know what analytics tools the competition is using to monitor customer behavior
• Know the tools the competitors are using to monetize their Shopify sites
• Know how the other business are hosting their sites
• Know which payment gateways they are using, especially for global shopping
The information you gather with these spy tools can give you insight into what you need to do to optimize your Shopify site, improve your marketing strategies, and improve customer experience.
2. Use Google Alerts
Google alerts are useful if you want to spy on your Shopify store competition. They help you monitor the times when your competition is mentioned on social media platforms such as Instagram and Twitter and websites, blogs, review sites, and many more. With Google alerts, you can monitor your competition through their name or by using keywords in your industry. By tracking the mentions, you can know what topics are creating buzz around the competitor’s products and use such for your online business to draw traffic as well.
3. Use a Grading Tool
The ultimate goal of spying on your competition is using the information you find to improve your Shopify store and outperform your competitors. You can only do this if you have a grading tool that helps you compare your performance to that of other businesses on Shopify. Such tools will access your Shopify site and that of other firms in several areas such as SEO, lead generation, social media, blogging, and mobile among others. The tool will help you see how your competition is performing against how your business is doing. You can use this information to tweak your strategies to ensure that you remain ahead of other companies.
Spying is a necessary evil in the ecommerce space. Your business will only rise above the competition if you can keep tabs on competitors and ensure that you are a step ahead at all times. Use these simple tips to spy on your Shopify store competitors and use the information gathered to improve your site and store to draw more clients.