Category Archives: Marketing

SEO Strategies New Zealand

The process of a good search engine optimization (SEO) project make it easier to achieve online visibility. The objectives must be defined at the outset of a project to develop appropriate strategies, which will provide a better return on initial investment. The steps include context analysis, development of the SEO Strategies New Zealand, link building, keyword research and analysis relevant search volumes.

In addition, it is vital to handle optimization of website pages as well as monitoring and reporting using a statistical tool for website. Link building is a crucial aspect in search engine optimization (SEO). This step is aimed at creating good quality external links that point to your site. Several factors come into play and are considered by the search engines have a different algorithm and change frequently.

Some parameters taken into account (the source of links, the position of the link in the page, the relevance of the link source’s content).

A web directory lists sites by category. Editors analyze the content of web pages and create summaries of their content in order to guide visitors. There are thousands of specialized or general directories (eg, Yahoo or Dmoz Directory). To include the site on directories, there is the option of manual submission of the URL to the different directories.

The acceptance of a site on a directory are broad criteria include the content of the site: the site must fit within a category of the directory. The site must have enough content? This content should be updated regularly? Are there a lot of visitors to this site?

To judge the quality of the site, page rank is often the most reliable, if not the most widely used indicator. Other parameters included: updating content, establishing a link back, no 404 errors and redirects. It is recommended to submit your site on directories with high page rank so that it appears more often on Google results .

The directory listing should be visible in the search engines to be useful. Acceptances on directories may take 2 to 12 weeks to be validated in Google. This submission process can be outsourced to search engine optimization (SEO) companies.

To measure the conversion rate, the marketers by emails often use a calculation of the ratio of sales or number of clicks.It is implied that it is difficult to make a sale through the read-only e-mail because it is the offer itself that determines the action of the prospect or client.

Why You Need Experts In Market Research

Some people underestimate the work of market researchers but this is probably because of ignorance. Experts in market research play a vital role in the business world and this is why they we should appreciate their efforts. Before discussing why you should respect market researchers, it is vital to look at some of the jobs these experts do.

Understanding Market Research

Manufacturing firms do not just produce goods without carrying out a bit of research first. Market research is the scientific study of markets trends and customer behavior. Market research also looks at the reasons for the success of a particular brand and why other products are not doing well in the market. The job of the committed market researcher is to use information and data to help manufacturing and marketing firms.

The Need for Objectivity

Now, some large corporations have a huge marketing department. These firms also have in-house market researchers. Some of the experts employed by these firms carry out market research and present their recommendations to their employers. The problem here is that it is not enough to rely on the expert opinions of in-house experts in market research. To get the best results, it is necessary to involve external market researchers in the process. This is because in-house market researchers might be biased in favor of their employers. On the other hand, you can always trust independent market researchers to give you an objective and an unbiased assessment of the market.

Why You Need Experts in Market Research

Some people believe you do not need market researchers if your products are doing well but this is not always true. If your products are doing well, you need market researchers to discover ways the products can do even better. You also need experts in market behavior to recommend effective ways to market products that are not doing well in the market.

Courses in Market Research

Now, we know exactly what market research is so the next step is to discuss courses in market research. If you want to become an expert in market research, you should study some or all of the following courses. Marketing is the most obvious choice for people who want to become experts in market research. This is because this course covers all aspects of marketing so a degree in this field will train you in many aspects of market research.

Other Courses Connected Market Research

Other courses connected to market research are business management, economics, statistics and organizational behavior. Study these courses and you will become an expert in market research.

How To Design Traffic-Moving Motion Graphics For Your DJ Equipment Brand

There are so many ways to excite and attract your customers online. The funniest thing is that customers get swayed easily with animated graphics, especially if they are practical and comical. Everyone wants to view something that tells a practical story in a creative way. This is what motion graphics do. They communicate to the customer more about your product using animations or kinetic text. You can also combine the two in 2D and 3D. The overall effect is an engaging advert about your DJ equipment brand.

In online marketing, motion graphics are very necessary. They are not only good at demonstrating the story of your brand but they also compel the customers to buy what you are selling. To create great animations or kinetic texts, you should hire the service of a motion graphics firm. A motion graphics company will help you design traffic-moving graphics. They will help you brainstorm for the best and most creative animation ideas and convert them into short adverts.

Overall, the process involves the following steps:

• Writing a Captivating Script: Motion graphics needs to be short but interesting. The advert should run for 30-60 seconds. You should write the details of your product in a brief but engaging way. It’s all about telling your customer something interesting about your DJ Equipment brand.

• Storyboard your Script: This phase involves the creation of a visual element from your script. As with any visual project, color and style matter just as much as the story itself. Accordingly, strive to hire a visual designer who can translate your script text into action pictures.

• Add Graphics to the Pictures: In this step, you are required to edit your pictures to make them entertaining. So, you should choose a color and style that will intrigue your audience. Even if you are working with your own guidelines, you need to note that simple choices (when it comes to color and style) can greatly impact your target audience.

• Animate the Graphics: This is the final phase of creating the motion graphics. You should make the pictures engaging and attractive to the audience. Your story has to be cohesive, and the details of your graphics need to interrelate. You’ll be required to check the sound effects, the music, and the timing before you release the videos.

You can learn to create fantastic motion graphics if you learn from the best hands in the industry. But before then, you should hire a motion graphics expert to help you create traffic- moving graphics which will help you sell more DJ equipment online.

People Watch 2.5 Times More Online Video Than TV

By 2020, online video will beat TV. Google claims that video marketing is more powerful than TV advertising. Young people watch 2.5 times more internet video than TV. Netflix videos look much better than cable TV.

Video is Big

According to a Cisco report, by 2018, 74% of all internet traffic will come from video. More than 90% online shoppers said that video helped them to make better purchasing decisions. According to a Forbes report, 75% of business executives usually watch online work-related videos at least once a week.

Online Videos Are Powerful

Most people usually watch online videos instead of reading online articles. Most people do not have the patience to read long prose. With a video, it is easy to get the message.

Top Conversion

Animated marketing videos for businesses have high conversion. A great video has a better conversion that a great article. People are more likely to buy a product or subscribe to a newsletter after they watch a video than after they read an article.

Most People Are Watching Online Videos from Mobile Devices

Over 100 million internet users usually watch videos every day. Most of them usually use their smartphones to watch videos. Thus, you should optimize all your videos for mobile viewing. Your website must be responsive.

People usually view over half of online videos on mobile. Most people normally share the videos that they view on mobile. Over 90% of Twitter video views happen on smartphones.

Great ROI

Video has great ROI. The traffic from YouTube easily converts to sales. Video will maximize your bottom line by maximizing your sales and increasing your newsletter subscriptions.

Over 60% of executives agree that if both video and text are available on a particular topic, there are more likely to choose online video. Marketers who use video normally experience 50% faster revenue growth than non-video users.

Call to Action

An effective online video has a call to action at the end of the video. At the end, you should tell people to either subscribe to your channel or buy your product.

Video Distribution

Video distribution is just as important as video creation. You need to distribute your video using the right channels. Before you create a video, you should think about how you will distribute it. You should post the links to your video on social media and on your website.

The Bottom-Line

One-third of internet activity is spent watching videos. Every 60 seconds, 72 hours of video are uploaded to YouTube. Millennials watch the most online videos. Men watch more videos than women.

DIY Strategic Business Solutions: Bring Out The Marketing Expert In You

If you are a business owner, you also need to be a marketing expert. This will make it easier for you to profile customers and convince them to buy from you. If you aren’t in business, you will still need this invaluable skill at job interviews or when convincing a crush to join you on a hot date.

Generating Marketing Leads

Lead generation is the process of stimulating a customer’s interest in your products services. Below are some of the ways in which you (as a marketing expert) can pique your target customers’ interest:

• Use social media: Surveys show that many young people use social media to communicate with friends and make new contacts. You could use platforms like Facebook, Twitter, Instagram or LinkedIn to drive traffic to your website.

• Snail mail: Although many people communicate via email, a marketer could also use direct mail to reach certain segments of customers. Since lots of people do not receive information via snail mail these days, many are likely to be excited when they get information in an envelope. However, it is important to conduct research to understand your target market and their preferred communication channels before you use this sort of communication.

• A company website: Ensure that your website is informative and attractive because it is the face of the company. When customers are looking for information about your company or the products that you sell, they are likely to visit your website before making a call. Therefore, make sure that the site contains information on what they need to do once they get there. The font should be clear and the articles should simple enough for anyone to understand.

Finish off

After getting people interested in your product, you have to follow up to keep them thinking about it or to convince them to make a purchase. Most strategic business solutions fail because the marketing teams undermine simple steps such as following up on leads that they made at exhibitions, emails or referrals from other customers. To keep your business afloat, set aside time to follow up and reach out to all customers that have expressed interest in your product.


Business owners need many skills to achieve success. While in some instances complex strategic business solutions are need, in some, even simple DIY skills can go a long way in boosting your business’ bottom line. These include the ability to choose the right product, being able to pique the interest of target consumers, and skills to convince them to buy. Remember, in business, customers are everything!

Great Ways To Create A Healthy And Successful Company

There is a very strong connection between health and business because you cannot do business if you are not strong and healthy. Find a way to keep your workers physically fit and they will meet all their targets and productivity will go through the roof. Below are some effective ways to use health business solutions for the benefit of your organization.

Great Working Hours

The key to productivity is to create a timetable that works. Some employers have the impression that overworking their staff is a great way to boost production but this is not true. Overworking your employees is counter-productive. Establish excellent working hours and make sure your workers stick to them. This way, they will put in a good day’s work without working overtime hours.

Encourage Physical Fitness

If your workers are in great physical shape, they will not fall sick often. Set up a gym in the basement of the office building and encourage your employees to work out at least three times a week. If this is not possible create a weekend exercise program for you workers. Set the example and they will follow your lead. Healthy workers create healthy companies.

Do not Compromise Vacations

Some people work so hard that they do not take vacations when they should. This might be a good thing for short term accomplishments but it is not a wise move in the long run. This is because vacations are great for your health. When you take a vacation, you return to work refreshed and ready to achieve more. Encourage your workers to take vacations because this good for the health of your company.

Discourage Workplace Rivalry

In many companies, workplace rivalry is commonplace. Now, there is nothing wrong with a bit of healthy competition because it boosts productivity. However, this should not be taken to extreme levels. Colleagues at work should function as a team and help each other to meet the company’s objectives. If the rivalry gets intense, people will see themselves as enemies and this is bad for the health of your company.

Get a Business Coach

If you want the best for your company you should hire a business coach. These experts know exactly what to do to make your firm successful. The right business coach will help your company increase sales, make more profit and create a great working environment for your company.

Final Word

Your business is vital to your corporate identity. Do all it takes to make it a success and you will be happy at the end of day.

Why Do Corporate Marketing Videos Work?

Businesses have a myriad of marketing tools and techniques to avail at their disposal. At times, companies could be spoilt for choice and may not know which marketing technique or tool to incorporate. Video marketing is one of the available methods. Understanding how effective corporate marketing videos in Austin could be can help you make correct use of your marketing spend.

You May Go Viral

A video can go viral online. This is because it’s quite easy to pass or share videos with others on the Internet. When a viewer sees a product, information or service he likes in the form of a video, he is quite likely to share it with individuals he knows or people who he believes would benefit from watching the video. Social media networks that allow video uploads, including Facebook and YouTube, make such sharing quite simple.

Search Engine Results

When a customer is looking to resolve an issue or seek information, he happens to go online to locate whatever information he needs. Search engines now include videos as part of their search results, along with text-based sites. Several consumers find a short video offering the information they need in a much easier format compared to sites that entail reading multiple paragraphs of content.


Compared to textual data, a video happens to be a lot more dynamic. This helps engage visitors. In case your website’s home page has a video embedded, it could add to your website’s stickiness. In other words, the amount of time a visitor typically spends on your site would increase because of the video. Long story short, a video can capture and hold visitor attention for much longer compared to text. Witnessing while doing or learning lets watchers ensure they are following the information provided through the video.


Every individual learns in his unique way. People who learn through audio instead of reading are more attracted to videos. A video incorporates the how-to presentation if it’s doling out instructions. Therefore, videos have the potential to educate the target audience.


Videos not just help send the message across in a visual and more interesting manner, but they also help with branding. You can create a market image for your product and your firm with a video. In the case of service-based companies, videos help the service provider create an accord with their users or visitors. Since service businesses happen to depend more on the relationships built between customers and the service provider, a video can help create that necessary connection and boost sales, as a result.

Choosing The Best SEO Company In The UK

If you carry out a simple online search for an SEO company in the UK, you’ll get a virtually endless list of results. Figuring out which company to hire can be tough, especially if you have no idea what to look for in the first place. Getting the most suitable candidate for the job requires that you look beyond the superficial. Just because a company seems to be doing well doesn’t necessarily mean they are the best SEO company. A few tips should guide you in making the right choice.

Start by Deciding What You Need

Determine whether you need reputation management, link building, content marketing or one of the other many services frequently offered by SEO firms. If you’re not sure exactly what you need, start by figuring out the job to be done. Always have a goal by which you’ll measure the success of your SEO efforts and make that goal the center of communication with your SEO company of choice.


One of the most critical things to understand about SEO is that it’s only just the beginning of your firm’s overall online marketing strategy. SEO is not a one-size-fits-all approach as it needs to be fine-tuned to your specific industry and needs. It’s therefore important to establish that the SEO partner you’re considering can come up with a unique strategy that’s suited to your specific needs.


Effective communication is an essential element of a successful SEO campaign. You are likely to be in constant contact with the SEO firm you choose. They’ll be emailing and calling to understand your targets, market and getting all sorts of information. Vet potential candidates thoroughly and make sure you can communicate effectively and work well together long term. Make sure the company will regularly provide reports of what they are doing and the results obtained, in a way that you can understand.

References and Case Studies

Without being able to see the future, the best way you can determine whether an SEO company can get the job done is by showing you their results for other clients like you. If you’re in the steel industry, and you find a company that has good results with ten other steel companies, then it’s fairly reasonable to predict that they’ll be successful working with your company. The main idea is to get references and case studies for SEO firms that have at least done work with companies that have more or less similar business models like yours.

Deciding what you need, getting references and checking a company’s flexibility and communication-that’s how you get the right SEO company.

The Value Of LinkedIn Promotion

LinkedIn is one of the biggest social media sites. It connects professionals with other professionals. This site also connects experts with companies that are in need of talent. LinkedIn promotion will help you to advance your career. By promoting on LinkedIn, entrepreneurs can find and hire the best talent.

You can promote yourself in this site, free of charge. You will need to have a complete profile. Make sure that your profile has a photo of yourself and describes your skills, competencies, and experiences, in the best manner possible.

A comprehensive LinkedIn profile is a powerful selling tool. It sells you to prospective employers. If you want to work for the best companies in the world, you need to be on LinkedIn. This is because; all Fortune 500 companies are on LinkedIn.

You should make your LinkedIn profile as enhanced as possible. You need to add rich visual content to your profile. Take advantage of the Professional Portfolio feature to add presentations, info graphics, images, videos, and photos. These visual elements will make your profile to stand out and give you a competitive edge. The summary section is where you summarize your skills and competencies.

Optimize your LinkedIn profile for success. With a well-optimized profile, you will easily expand your professional business network. To increase visibility of your profile and build new connections, you should participate actively in group discussions. LinkedIn and the major search engines will index your profile. Therefore, you should include relevant keywords on your profile so that people using the LinkedIn search tool, can easily find you.

You need a personal and professional profile. Avoid being salesy in your profile description. Your profile should show the real you. Do not include false information and fake keywords.

An attention-grabbing profile will take you far. Come up with a catchy title. Make abundant use of numbers and bullet points. Long proses discourage people from reading to the end.

Success on LinkedIn is about building relationships. Do not merely add connections. Reach out to people you connect with. Ask them questions, tag them in your posts, share information with them, and learn more about them.

You can promote your products and services on LinkedIn. Most businesses usually opt for paid LinkedIn marketing promotions. The advertising program of this site guarantees maximum return on investment if you optimize your advertisements in the right way. There should be a brief, eye catching, and precise call to action. You can also include an image on your advertisement.

LinkedIn promotion facilitates business and career success. You need to optimize your profile and advertisements properly. You can use LinkedIn to generate free organic traffic to your website.

Leveraging On The Power Of SEO For Business

As competition in the digital marketing industry intensifies, reliance on search engine optimization to improve online prominence has taken a new turn. Every business with an online presence is always on the lookout for the best SEO Company with the aim of seeking assistance in attracting as much traffic to its website as possible while at the same time beating rivals at it. In the quest to get the full benefits of using SEO companies in the UK have not been left out. Apart from increased traffic to your website, SEO has several other advantages.

Highly Effective but Low-cost

The use of search engine optimization ensures only the users who are genuinely interested in what you are selling are led to your website. Therefore, it is likely to give you more qualified traffic than any other way of online marketing. In the end, you get rid of unnecessary marketing costs that wouldn’t result to any buy.

Ideal for Creating Awareness of Your Brand

Companies at the top of search engine pages win more trust from users than their rivals at the bottom. Targeted keywords ensure that your business will always be seen whenever a user conducts a search. Hence, it will be much easier for users to accept a new brand simply because it is associated with a top ranking company. Besides helping users to associate with your brand, being in the first page for your chosen keywords also instills trust among the users as brands or businesses on the first page are generally considered to be more trustworthy.

Improved Navigation

The use of SEO involves rearranging the design of your website and providing users with links to the pages. Thus, users will not have a hard time navigating the site in search of the exact information they are interested in. Additionally, search engines will crawl your site easily and pick out the desired page results quickly.

Improved Conversion Rates

An SEO optimized commercial website is usually easy to navigate, fast, and compatible with a wide range of mobile devices. This means that visitors coming to your website are more likely to be loyal visitors, subscribers, or customers hence better conversion rates. Additionally, results of SEO optimized sites (such as traffic, rankings, and conversion rates among other parameters) are trackable and quantifiable, so you won’t have any qualms when it comes measuring your return on investment (ROI).

Final Thoughts

There are many more benefits of using searching engine optimization in online marketing. However, you must contract a competitive SEO company in the UK. Remember, the more qualified traffic is attracted to your company’s website, the more orders you’re likely to get.