Any digital marketer who is worth his or her salt must have used Google ads and social media platforms such as Facebook, Instagram, and Twitter to market their businesses. What about LinkedIn? Well, whether you have marketed on the platform or not, it boasts of remarkable marketing potential that can help you generate tons of leads and ultimately grow your business.
But how can you leverage the platform to generate more leads? Here are simple tips that you can use:
1. Create LinkedIn Exclusive content
Creating content that’s exclusive to LinkedIn will showcase you as an expert in your industry or niche. Considering that the platform is a network for professionals, you need to give them a reason to follow and connect with you.
To get more reach, you can share the content that you create for LinkedIn on other social media platforms but remember to link back to LinkedIn. Additionally, you can share promotions, discounts, and other offers with your connection on the platform. Once people get to know you, your skills, offers, and other information about you or your business, you are bound to get more connections, leads, and improved SEO.
2. Take Advantage Of Sponsored Updates
For starters, LinkedIn Sponsored Updates offer marketers and users a chance to promote any post from their LinkedIn company pages to connections in their news feeds. The feature gives you a chance to limit the audience for your posts and updates, which makes it easy for you to get the most out of your investment.
To maximize your LinkedIn campaigns with this feature, consider targeting your sponsored updates by geographical location. Location has been shown to account for 80 percent of all searches, so don’t forget to fine-tune your reach via locations. The only thing you need you keep in mind is that you can only sponsor updates on the platform if you have a business or company page on LinkedIn.
3. Check your campaign’s progress with LinkedIn Analytics
To figure out how your new campaign is performing, you need Analytics. With LinkedIn campaigns analytics, you will have an opportunity to see a wide range of useful metrics, such as:
• Cost per click or CPC
• Social actions triggered by the campaign
• Your campaign’s audience demographics
• The total amount that you’ve spent in a day, week, or a month
LinkedIn is a remarkable networking that if used the right way will help you take your business to another level. The above highlighted tips are sure-fire ways to maximize your LinkedIn campaigns—if implemented meticulously.