Social media management software is not an inexpensive option, but it can be a cost-effective way to leverage social media for business. There are many platforms to choose from. Depending on your budget, the software options available can vary dramatically. A solid social media management plan should include the right amount of training and guidance with each employee to access the platform. This will ensure that the platforms work as intended and provide your company with the best possible results.
For small businesses with only a few employees, a free social media management software platform may be all they need. The free versions most often come with limited tools and are usually only capable of managing a single user. However, some platforms do provide a number of these apps for downloads. The tools provided with most platforms can be limited. Still, they all offer analytics and other analytics that allow the use of advanced analytics to make decisions about what types of changes to make. Free tools are helpful, but they do not offer the depth of analytics that a paid service offering will.
Paid versions provide deeper tools for tracking, organizing, and reporting. The reporting options allow the user to look at key metrics like open rates, clicks, activity levels, and engagement levels to better understand how users interact with the system. The tools also include many useful apps, including Buffer, Google Checkout, Buffer Feed, and Google Webmaster Tools, allowing the management of site content and providing analytics reports. The Buffer application is particularly useful for automating the sharing of various media, such as images, videos, and text, with ease. The additional tools provided with paid versions provide deeper integration with other popular social media management tools such as Buffer, Google Analytics, and Twitter and offer detailed information about the use of each tool by the end-user and how it is being used.
For companies who want to manage their social media networks effectively, the tools offered by the best social media management software should be of value. Although the tools may seem very basic initially, with a few clicks, one can access highly customized options. Most programs allow for the import of data from Facebook and Twitter as well as email options. This allows users to manage their networks efficiently and save time and money. It also provides the company with access to the latest tools available to manage the various networks, allowing them to reach their customers and improve overall results.