Category Archives: Social Media Marketing

Reasons Why Social Media Analytics Matter

To the general public, social media may be the way to connect with people and share and appreciate things on the Internet. But to companies and marketeers, social media is a wealth of information. All the updates users share, the interactions their followers generate, comments they reply to, etc. together form extremely useful business-friendly data.

Social media analytics‘ refers to the practice of amassing information from social media sites and assessing that data using specific analytics tools to arrive at business decisions. If you are on the selling side of things, the following are the reasons why you just cannot ignore social media analytics.

Helps Understand Your Audience

Using social data to understand your audience helps in multiple ways. For example, looking into past posts would help you ascertain the ideal time to share posts or upload content. Timing is crucial in social media marketing. Posting content when your followers are online would drive more traffic, engagement and sales. Therefore, dissecting social data and finding the right time to post are crucial. Some social networking sites offer built-in analytics that could be made use of.

Helps You Find Out Your Ideal Social Networks

Different social networks work differently, and therefore they are not meant for all. Even if an organization or individual has millions of followers on Instagram and Facebook, it doesn’t mean the engagement would be the same across the two platforms. At times, smaller networks, such as Flickr or Pinterest, could work better. Repeated testing is the only way to determine which social network provides more traction.

Helps Create Better Content

Tracking social networks would help understand the kind of content your audience prefers. On networks, such as Twitter and Facebook, you can find out whether links, videos or images fare the best. On more visual platforms, such as Instagram and Pinterest, you may check the kind of images that do well. The analytics tool of the respective social media sites would help figure out content that’s doing well.

Helps You Learn More About Your Competition

Competitors create content and run social media strategies too. If you study their data, you would learn what’s working and what is not. This shall help you steer clear of the mistakes they made and focus only on their fruit-bearing techniques. To find out competitor information, there are tools that show the traffic a website receives from the various social networks that drive the site.

Your Business Needs Social Media Presence And Analytics

Social media is big. Your business cannot afford to ignore social media. It has billions of followers. Your potential market is in social media. The average Westerner spends a good part of his day on social media.

Your business should be present on social media. That is not enough. You also require social media analytics.

Competitive Edge

Most likely, your business competitors are not only on social media. They are also making maximum use of social media analytics. Thus, if you are not doing the same, you are losing a lot and you are at risk of losing your market share.

State of the Art Analytics Technology

Analytics technology is constantly changing. Yesterday’s technology is no longer relevant. You need to invest in the latest social analytics technologies if you want to stay ahead of the competition.

The world of business is competitive. Often times, the winners are those who make use of the latest technologies.

You need to do social in a way that your competitors are not doing so that you can be able to stand out of the competition and eventually be a market leader.

Big Data

Big data is your friend. It is a world of big data. The difference between winners and losers in the modern day business world is data.

You need to know the social media posts that your audience are viewing the most when they come to your website. You should know how long they stay on your page and the most liked posts. These are just some of the pieces of data that analytics will provide you.

Insight

Analytics will give you unique insights into the behaviors of your audience. Based on these insights, you will be able to make the best business decisions.

Analytics will inform you about social media campaign performance. Based on the findings, you can decide to discontinue a campaign or to continue funding it.

Software

You need to decide the analytics software to use. There is free and proprietary software. The big social networks already have inbuilt analytics solutions. However, these are not enough since your competitors are also using them. Thus for competitive advantage, you require the best proprietary software.

You need a versatile analytics tool. This will work with all the major social networks. You will manage all the data from a central point.

The Bottom-Line

A modern business cannot afford to ignore social. It is vital to have elegant, functional, and user-friendly social media pages. Your business also requires social analytics data.

What Fashion Models Can Learn By Visiting A YouTube Strategy Forum

Building a strong fan following is currently one of the fastest ways to gain access to the modelling industry. After all, models have to be seen in order to be discovered. With such a wealth of aspiring talent, it’s hard to believe that every prospective model will eventually be discovered while walking about in a supermarket or engaging in everyday business. Modern models are committed to marketing themselves and most have found that the Internet is the perfect way to do it. In addition to a vast range of social media channels, there are also video hosting sites and other platforms that can be used to gain both attention and industry recognition. If you’re looking to break into this exciting and rewarding industry, you should know about some of the incredible benefits that can be gained by joining a YouTube strategy forum.

Understanding The Terms And Conditions Of Hosting A Channel

In a YouTube strategy forum, you can learn a lot about the terms and conditions of using this online marketing platform to promote your modelling talents. This is especially important if you intend to monetise your channel by allowing other companies to post ads at the front of your videos. You will need to know which types of content are acceptable for publishing and which actions and activities can result in penalties that might directly or indirectly impact your earnings.

Learn How To Leverage Keywords To Garner More Search Attention

It’s important to know what search terms people are using when looking for posts like your own. You also have to learn how to structure your videos to pique the interests of the people who matter most. These are all topics that are bound to be discussed in forums, and in great detail.

Write Captivating Video Descriptions

By participating in these discussions, you will find out how to write video descriptions that captivate. There are countless videos for web users to view. The most successful channels are generally those that leverage all of the available resources for getting viewers to engage.

Find Out How To Interact With Your Subscribers

One large part of building an impressive following on this platform is learning how to interact with people. You want your viewers to like your posts, subscribe for updates and even comment on your videos or goals. This can open the door to many fantastic networking opportunities, including relationship building opportunities that could lead to paying gigs.

Get Tips On Linking Your Social Media Marketing Efforts

Finally, visiting a forum to talk about your YouTube posting plans will additionally give you the chance to learn strategies for linking all of your social media profiles. If you’re posting pictures and videos via other mediums, it’s important to get as many of these in front of your YouTube audience as possible. Linking these efforts also supplies new ways of connecting and communicating with possible work contacts.

Social Media Marketing Trends

smm3501Social media is an ever-evolving world where the same laws of attraction never prevail for too long. As new players venture into the field and their older counterparts rush to introduce new innovations, the result is a constantly changing environment on most platforms. Brands thus need to watch keenly and take note of new developments while investing resources to keep up with the emerging social media marketing trends.

Instant Updates

As the obsession with instant updates and live streams continues to grow exponentially, more and more apps are now battling to catch the audience’s full attention. This also means that more users are now seeking channels that satisfy their crave for full immersion into an event. Though old school platforms still do a good job of keeping their users constantly updated, they struggle to provide live content that streaming apps offer.

It’s thus the high time for those who haven’t jumped on the visual marketing bandwagon to do so. A marketer needs to show the human face of their brand and come up with ways to provide instant updates. This could involve real time Q&A sessions, exclusive sneak peeks into upcoming products, short webinars and tutorials as well as showcasing their staff at work with behind-the-scene snaps.

Social Networks are Morphing into Search engines

While conventional search engines are still being used to find information, some opt to use social media sites for this purpose. About 80% of consumers now pay more attention to online reviews, feedback and comments posted by others. The trend could also be attributed to the mainstream shift from text-heavy search results to visual content like videos and images. These are more likely to be found on social media.

While SEO isn’t going anywhere, it’s crucial that brands now start to think of ways to increase their visibility on both social media and search engines as well. Various platforms can be used to offer special discounts, channel-specific promotional codes and feature actual testimonials and reviews from users. A brand also needs to utilize social media influencers in a bid to boost their online visibility.

Social Shopping

For years, marketing experts have been debating on social commerce, which is the act of trading via social networks. If recent developments are anything to go by, this trend will likely increase in the near future. Most platforms now have buy buttons that allow users to shop without having to use third party websites.

In the past, there has been some traditionally wired brands have been reluctant to take social media marketing seriously, with some even viewing it as a distraction from their bottom line. This needs to change. A brand now needs to give its customers a reason to talk about their products on social media in order to influence others into making purchases.