If you are a business owner, you also need to be a marketing expert. This will make it easier for you to profile customers and convince them to buy from you. If you aren’t in business, you will still need this invaluable skill at job interviews or when convincing a crush to join you on a hot date.
Generating Marketing Leads
Lead generation is the process of stimulating a customer’s interest in your products services. Below are some of the ways in which you (as a marketing expert) can pique your target customers’ interest:
• Use social media: Surveys show that many young people use social media to communicate with friends and make new contacts. You could use platforms like Facebook, Twitter, Instagram or LinkedIn to drive traffic to your website.
• Snail mail: Although many people communicate via email, a marketer could also use direct mail to reach certain segments of customers. Since lots of people do not receive information via snail mail these days, many are likely to be excited when they get information in an envelope. However, it is important to conduct research to understand your target market and their preferred communication channels before you use this sort of communication.
• A company website: Ensure that your website is informative and attractive because it is the face of the company. When customers are looking for information about your company or the products that you sell, they are likely to visit your website before making a call. Therefore, make sure that the site contains information on what they need to do once they get there. The font should be clear and the articles should simple enough for anyone to understand.
Finish off
After getting people interested in your product, you have to follow up to keep them thinking about it or to convince them to make a purchase. Most strategic business solutions fail because the marketing teams undermine simple steps such as following up on leads that they made at exhibitions, emails or referrals from other customers. To keep your business afloat, set aside time to follow up and reach out to all customers that have expressed interest in your product.
Conclusion
Business owners need many skills to achieve success. While in some instances complex strategic business solutions are need, in some, even simple DIY skills can go a long way in boosting your business’ bottom line. These include the ability to choose the right product, being able to pique the interest of target consumers, and skills to convince them to buy. Remember, in business, customers are everything!
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