When you want to make a bold appearance to a wide audience, video ads will get you more results than static ads will ever do. A well-executed YouTube ad, for instance, can potentially be gripping in all the right ways. It makes viewers laugh and entices them to take action, ultimately boosting your traffic or sales.
Obviously, creating an engaging and effective video ad is not easy, especially if you are doing it for the first time. And an ill-conceived ad can adversely damage your brand’s image, dragging your name in mad until the last of your loyal clients bid you bye. This is why today, we will offer some tips on how to create a video ad that best represents your business in Seattle and causes it to be viral for all the right reasons.
Stick to the 90-120-second rule
Whether you make your own video ad or hire a top video advertising company Seattle has to offer, you want to keep it brief. The current internet user just has no time to waste on one video ad when there are thousands of interesting things to do online. To capture their attention, your video ad must be brief, witty, and straightforward. An ad in the 90-120 second range will get you home, almost always.
Make it clear
Marketers are notorious for using industry jargon and lingo that isn’t familiar with the average individual. This can be a major turn off for a majority of users. To make your video ad effective, creatively unpack acronyms in the video and provide all information in a simple, plain language.
Inspire customers to create a mental picture of your product
A video advertising company in Seattle understands the impact of making viewers envision a product through an ad. They know it goes a long way in encouraging them to actually take action. You can borrow this creative ideaby skillfully matching the images and your language without lying to your viewers.
Go easy on the jokes
Unless you are humorous by nature, don’t attempt to create a funny video ad hoping it will make rounds on social media like the ones you’ve seen before. Jokey ads are made with skill and a high level of talent. If funny isn’t a part of you as a storyteller, don’t force it.
Final Thoughts
As you can see, creating an effective video ad isn’t a reserve for the pros only. With the right skill and commitment, you can make a viral ad that makes you boatloads of money in the end.
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