Artificial intelligence (AI) is driving campaign monitoring for digital marketers. These autonomous systems, are today able to learn for themselves and interact not only with Internet users, connected objects but also with other Intelligences artificial.
The development of the AI will be the key element that allows an ever deeper and more personalized exchange with Internet users. This technology is behind many other trends that will transform digital marketing, such as voice assistants, advanced analytivs and predictive marketing. The goal is to reach a level of ultra-personalization of web browsing and a directly proactive behavior of brands vis-à-vis their prospects and customers.
E-merchants will be able to offer their customers products directly related to their tastes and consumer habits or offer them additional services (delivery, payment) adapted to their lifestyle. These techniques will streamline the purchasing path and have a significant impact on conversion rates and basket abandonment.
Brand ambassadors in the form of influencers is an interesting option at a time when Internet users tend to resist advertising messages. Word of mouth has never been more important for brands. Think about creating an ambassador program to gain visibility.
The flagship content is video. The production of video content must be at the heart of your content marketing strategy. Smart content improves your image and attracts more users to your offer. 90% of users say that product videos are a decision-making aid.
Artificial intelligence is one of the fields attracting huge interest and investment by tech giants. Many companies in the field of technology are jostling to secure a pole position in robotics and artificial intelligence (AI). Some firms have gained considerable ground in the quest for superiority. Its latest advances and announcements make it clear that the its name is now synonymous with AI.
More recently, the leading search engine launched an AI research center in China with the aim to tap into the country’s extensive skills base. As with Android, it aims to take advantage of the Open Source philosophy and has released various parts of TensorFlow with open source licenses. This allows interested parties to freely use the libraries that essentially enable users to experiment with deep learning projects.
In this type of development, artificial intelligence and Campaign Monitor Reviews go beyond the gross calculation of traditional computers. Experts say there is a need for much more to calculate. The machine must be programmed to work almost intuitively.
This can make a lot of sense in robotics for robots to understand their environment and respond to unexpected changes. The same applies to branches, such as scientific research that need to discover new advances faster
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