There is already a huge demand for video content globally, which means that you are losing a lot if you haven’t figure out how you can use it in your marketing strategy. One of the top places that video is gaining a lot of traction is LinkedIn. Touted as the best B2B social media platform for professionals, posting video here can boost your marketing efforts, especially when you get everything right.
What can you do with LinkedIn videos?
There are different types of videos that you can publish about you or your brand:
To tell your story
People are very inquisitive. They are always curious to know more about what you are offering or why you are trying to connect with them. Since LinkedIn is designed to help users foster relationships, you can use video to pique the interest of your connections. You can do this by posting and sharing videos on your Feed. This may be a story behind the products and services that you provide or a quick explanation of how your business started or what it stands for.
Promoting your products or services
Like other marketing strategies, the goal of your LinkedIn video strategy is highly likely to be an improvement to your business bottom-line. Well, you can’t spend your time and money on things that won’t bring you tangible return on investment (or ROI). You can post how-to’s videos, answer frequently asked questions, demonstrate how your products can help your potential clients, or share upcoming industry details. Whatever you think is in the pipeline for you products and services offering, include it in a video so that people can get to know about it.
Video blogging
Besides being a great platform for promoting businesses, LinkedIn can also be used by people who are looking to promote their personal brands. Many people want to be known as influencers in their respective industries so that when potential clients are looking to hire someone that could assist them with an issue in their industry, they are top in the list. You can fulfill this desire by using LinkedIn as your vlogging platform. Think about some of the things that fire you up or which annoys you most. Is there any interesting thing or story behind your startup? Whatever story you plan to tell your audience, strive to share it with your connections. Being relatable with help you increase your connections and your engagement rates.
Sharing your videos on LinkedIn
Publishing videos on LinkedIn without a well-laid plan will not give your positive results. If you haven’t taken your time to make your videos impressive, why should your audience watch it in the first place?
Optimize it for mobile
Ensure that your LinkedIn video efforts pay off by optimizing it for mobile. You can easily do this by using the correct format—a content ratio of 1:2.4 to 2.4:1 is often recommended. Also opt for high quality videos that can fit small screens and endeavor to load videos that are less 5G in size. You can hire a LinkedIn training Company to help you optimize your videos professionally.
Keep it short
To prevent people from bouncing off your LinkedIn video content, you should strive to keep it short to the point. Avoid bubbling and share the most important things about your video instantly to grab your viewers’ attention.
Make it Professional
LinkedIn is built for professional and posting a low quality video won’t cater for that vibe!
Final Thoughts
There you have it; some simple but versatile tips for using LinkedIn video in your marketing strategy. By implementing them, you could be the first to reap their rewards earlier than your competition.
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