By 2020, online video will beat TV. Google claims that video marketing is more powerful than TV advertising. Young people watch 2.5 times more internet video than TV. Netflix videos look much better than cable TV.
Video is Big
According to a Cisco report, by 2018, 74% of all internet traffic will come from video. More than 90% online shoppers said that video helped them to make better purchasing decisions. According to a Forbes report, 75% of business executives usually watch online work-related videos at least once a week.
Online Videos Are Powerful
Most people usually watch online videos instead of reading online articles. Most people do not have the patience to read long prose. With a video, it is easy to get the message.
Top Conversion
Animated marketing videos for businesses have high conversion. A great video has a better conversion that a great article. People are more likely to buy a product or subscribe to a newsletter after they watch a video than after they read an article.
Most People Are Watching Online Videos from Mobile Devices
Over 100 million internet users usually watch videos every day. Most of them usually use their smartphones to watch videos. Thus, you should optimize all your videos for mobile viewing. Your website must be responsive.
People usually view over half of online videos on mobile. Most people normally share the videos that they view on mobile. Over 90% of Twitter video views happen on smartphones.
Great ROI
Video has great ROI. The traffic from YouTube easily converts to sales. Video will maximize your bottom line by maximizing your sales and increasing your newsletter subscriptions.
Over 60% of executives agree that if both video and text are available on a particular topic, there are more likely to choose online video. Marketers who use video normally experience 50% faster revenue growth than non-video users.
Call to Action
An effective online video has a call to action at the end of the video. At the end, you should tell people to either subscribe to your channel or buy your product.
Video Distribution
Video distribution is just as important as video creation. You need to distribute your video using the right channels. Before you create a video, you should think about how you will distribute it. You should post the links to your video on social media and on your website.
The Bottom-Line
One-third of internet activity is spent watching videos. Every 60 seconds, 72 hours of video are uploaded to YouTube. Millennials watch the most online videos. Men watch more videos than women.
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