For today’s entrepreneurs, the allure of digital retail has become too lucrative. If you have been looking to jump into the eCommerce space, you should try Shopify to power your store. But why should you choose Shopify over other countless shopping cart platforms and how do you know that it is the right platform for you?
Well, like any other service platform out there, Shopify has its share of pros and cons, but thankfully it does work for a wide range of businesses, products, and models.
Here is a quick overview of what Shopify is recommended for:
1. The platform is great for retail stores that sell both physical and digital products as well as services with minimal amount of configuration. Shopify boasts of powerful built-in variant support, which provides its clients with the ability to link to different product options—though you need to note that it permits a maximum of 100 variations per product. In other words, if you are going to sell products that come in a few colors, sizes and materials, Shopify is highly recommended for you.
2. Shopify is suited for a store that sell handful products or just one. By using a theme that features advanced Shopify homepage sections, you can sell your products right from your homepage, making it easier and faster to close sales.
3. Stores with bigger inventories can also leverage on Shopify themes with features such as flexible collection organization systems and multi-tag filtering to organize products. There are also a wide range of Shopify themes that come with advanced mega menu navigation systems—recommended for stores that sell a wide range of products.
4. Built-in Intelligence Shopify software and tools can also conform to a wide range of business models, allowing many store owners to showcase their sales prices and discounts, offer free shipping, and incentivize purchases as they deem fit. The platform also boasts of great shipping, fulfillment, and superb inventory control systems plus a wide range of add-on options.
5. Lastly, the platform is great for store owners who have an idea of the products they want to stock and how they want their stores to look but are not overly picky. There are hundreds of superbly designed themes that are available for free or purchase, and all of them provide store owners a great deal of customization over aspects such as fonts, basic layouts, updates, colors, and navigation among others.
While building an online retail store can sometimes be a challenge, a hosted eCommerce solution like Shopify allows you to set up a mobile and friendly store easily and fast. The above factors should help you chose whether or not to opt for this versatile shopping cart solution.
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