The challenge for large commercial real estate is to generate systematic web-to-store and drive-to-store phenomena. To do this, they are investing in three main areas: the simplification and improvement of the customer experience, the aggregation of the services offered and the change of the centers into the world of work and life.
In order to make the shopping center a simplified and maximized space for the client, the large commercial real estate companies regularly rely on partnerships with start-ups.
Unlike e-commerce ecosystems, the goal of the shopping center is to gather several brands in one place. In other words, it is in a privileged position to offer shared services that, in the end, facilitate the journey of the customer and lead him to consume more. Some initiatives even open the way towards the exploitation of a multi-brand catalog.
The presence of entertainment in a shopping center is an old fact: who was not harassed by his children for a ride. Do you have a physical store and do not know what to do to sell your products online? Would you like to open an online store and you do not know where to start? It is important to invest in useful tools that allow you to spy on Shopify stores. This enables you to detect market trends.
Opening an online store (e-commerce) is becoming a trend in recent times, both because today’s customer is increasingly informed online (on blogs, forums, price comparison sites) before deciding what to buy, both because the management costs are lower than the traditional store.
To open a shop and sell online it is not enough to have a website and showcase their products but you need to know the digital world, create a specific strategy, monitor the progress of online activities to understand what to improve and so on.
The first step to understand what you need to do to sell online is to choose between: sell through major markets like Ebay and Amazon or open an e-commerce property. Marketplaces are internet platforms dedicated to the sale of a product or a service. They relate sellers and buyers allowing them to carry out a commercial operation under the best conditions, thus placing themselves in the role of guarantor. In this way companies can test an online sales activity (e-commerce) with a specific indexed catalog, the service for managing orders, returns and transactions.
There are many more successful marketplaces on which you can load your products and start selling very quickly. This option has the advantage of being able to reach a very high number of potential customers, since these are sites with a high volume of traffic.
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