YouTube is in a constant state of evolution. There are so many changes going on both in how the company is handling the platform and in how the content creators are making their work available. Production values are up to the point that some channels look like a real TV show shot in a studio even if they were made at home. People are really taking this seriously, especially since their efforts can be handsomely rewarded. Check out the most popular channels and you will notice something common among them: cool YouTube cover art on each video. Here’s why you should emulate this practice:
Attract More Viewers
Users of the app and the website won’t be able to see the videos right away. That would waste too much bandwidth and make the platform confusing. Instead, each video is represented by a thumbnail and a title. You can be as descriptive as you want to with the text but it’s the image that will pull in audiences if you do it right. Use cover art that looks so intriguing that it would be impossible for the people to resist clicking on it. That’s how your number of views can shoot up.
Develop Your Brand
The cover art should follow a common design language. This will help you to develop your channel’s brand. For example, the image might include a picture of the host and the item being reviewed, along with a mysterious question. Others might opt for a cartoon that represents what viewers can expect from the video. It could also be a screenshot of a particularly interesting part of the content with added text. Pick a style and be consistent in using it. That way, your viewers will instantly recognize the content from your channel.
Look More Professional
Well-made cool YouTube cover art is another way for you to differentiate yourself from other channels. This could help you look more professional. People will recognize the effort you take to make your content stand out right from the start. Although there’s a saying about not judging a book by its cover, the reality is that many people do so you have to be mindful about your presentation.
Increase Monetization
While some content creators are happy just to get better engagement with the community they built, it really doesn’t hurt that increased views also result in increased monetization. This helps them make the channel more sustainable.
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