In the current age dominated by a culture of convenience, almost everyone is connected wherever they go. This presents a huge opportunity for brands looking for more interaction with their fans. Clients interact with brands on their devices in ways like online shopping, push notifications within apps and receiving promotional items. There are several ways to improve business mobile engagement.
Optimize For Mobile
Almost all internet users now use their mobile devices to view web content. As such, the platform through which you engage with your fans needs to build an experience that caters to the preference. This means you need to improve both functionality and aesthetic appeal on your website. Some helpful mobile optimization tips include:
-Keeping your copy concise to ensure it remains digestible
-Implementing social logins to allow a quick, easy login process
-Maintaining a sleek and responsive interface
User-Friendly On-Boarding
When designing your app, ensure that users can easily understand its features and value the first time they use it. For efficient on-boarding, you need to focus on helping users navigate through the app without feeling overwhelmed. Still, the key features and information should be easy to remember.
Interaction via Apps
Instead of bombarding users with a multitude of instructions, your content should be subtly spread so that the learning curve isn’t too steep. Allow first-time users to explore the app at their own pace and encourage them to visit the app again. Ideally, you should strategically combine in-app messages with emails for a better impact.
Feedback
Effective interaction mainly revolves around feedback from the audience. It’s basically about providing a seamless experience for the users. You should regularly go through users’ reviews to see what opportunities await. Keep in mind that such feedback has plenty of actionable insights, and this is where you could capitalize on. Figuring out what the audience likes about your app and enhancing those areas can greatly improve user engagement.
You could also involve your developers by having them provide in-app features to acquire feedback. Such a platform provides a direct link between users and developers. And all you need is to strategically place a feedback button to enhance your app reviews.
Get Social
Referrals can be very powerful; most people say their purchasing decisions are likely to be influenced by their colleagues’ social posts. Clients who share their experiences on social media are powerful advocates who could help you grow organically. A good way to encourage social sharing is to make use of promotional campaigns that provide incentives for those who spread the word. Don’t forget to add some social sharing buttons to your content.
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