To stand out as one of the best hairdresser in your town, you need to know how to market your business effectively. And one of the best ways to market a hairdressing business is through Facebook. Not only will this great social media platform help you reach your client base, but it will also allow you to respond to a number of queries about the type of services that you are offering as well as showcase what makes you stand out from the crowd.
For inspiration, here are a few ways of using Facebook to attract new clients and marketing your hairdressing services successfully.
1. Set Up a business page
Facebook has simple step-by-step guide when it comes to setting up your business page. Ensure that you fill every field correctly and double check for typos and grammatical errors—you have to make everything look as professional as possible. Yes, you Facebook page is an extension of your business and brand, and you can’t afford to make such simple mistakes.
2. Post Relevant content
Besides showcasing your skillset and work samples, strive to share more interactive content such as hairdressing related questions and polls. These could be topics such as the type of nail art that your clients prefer, their favorite autumn color, and their insights on certain hairstyles among others. These types of posts will encourage your clients to be engaged with your business and brand.
3. Be consistent
Take advantage of the power of memory and association by offering consistent and regular content to your audience. There are a number of applications that you can use to schedule your posts, ensuring that every content that you post—whether it is hair or beauty work—is a regular occurrence in your audience’s feeds.
4. Time is of the essence
According to Elite Hair & Makeup, one aspect that hairdressers overlook when it comes to leveraging the power of Facebook marketing is ignoring the most appropriate time to post content. Figure out when your clients are active on Facebook, and match your scheduled content with these peak times. Early morning, lunch breaks, and evenings work best for most marketers, so think about scheduling your posts around those times as well to keep your target clients interested and engaged.
Bottom-line
Attracting new clients via Facebook is not instant–it can take time. However, once your audiences are engaged with your products and services, it will continue to grow and attract more and more customers. It is highly recommended to always experiment with the type of images and content that you post to know the ones that are well received by your audience. Most importantly, have fun with it.
Leave a Reply