Working as a market research analyst is one of the most fulfilling careers in life. You get to advise brands on what is trending on the market and what consumers are saying about their products. To succeed in this career, you have to be constantly learning and an easy way to do it is by enrolling for courses in market research.
The aim of such training
Attending a market research training shapes your skill in math and analytical skills, two most vital requirements in market research analysis. At the end of the training, you should be able to understand how different industries work and how current market trends affect those industries.
Your communication skills will also be honed. You should be able to comfortably give your presentations in front of strangers whether it’s in a boardroom meeting or a large conference hall. You also will be able to present your findings to the internal team of an organization or your own business.
Details of a market research expert training
Most courses in market research training would start with the basics before moving to the hard stuff. Beginner classes involve sharpening your skill in building and maintaining analytical models. You also get trained on how to use programs like PowerPoint and word. On an advanced level, the trainees hone their skills on various statistical software such as SPSS, Market Sight, SAS, ADMB, AdaMSift, GNU Octave, Datamelt, SOFA Statistics ,OpenMx, OpenNNand WinCross among others.
As you get the hang of how these software works, you can now use them to make critical analyses on consumer preferences, demographics, and spending habits. You are able to decode data using qualitative and quantitative tools to draw your conclusions. When your data is ready for presentation, you will be able to convert your findings into comprehensive written reports you will present in front of your audience.
Careers as a market research analyst
With your extensive commerce research skills, you can work just about anywhere. You may opt to be employed as a chief market research analyst at an organization or join a consultancy firm that is hiring. An analyst’s salary, including compensation, can be as much as $60,000 a year.
The alternative is to start your own research firm where you will analyze consumer markets on behalf of businesses. You determine your own working hours and how much you want to earn.
Market research experts are on high demand as consumer consumption trends continue to change. Therefore, it is worth your while to attend a market research analyst training that will help sharpen your professional skills.
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