Are you having difficulty establishing your brand image, generating leads, or establishing your business’ credibility? If so, there is a good possibility that you are not maximizing the available opportunities. In particular, you may be missing out on the opportunity to develop new revenue streams. Leverage disruption can elevate your brand image, drive leads, increase profits, and expand your business.
First, it is important to understand the definition of “disruptive.” According to the Merriam-Webster dictionary, “a disruption is something unexpected, unusual, or undesirable; something that goes against the usual routine.” So, what does that mean for us as business owners? When we think of disruptive innovations, what do we mean? Just as the name indicates, when considering leverage disruption for the sales process, brand, or revenue stream, we are thinking of doing something completely different.
By “doing something different,” leverage disruption is not talking about having to change all of your business processes, products, and services. It refers to some changes like hiring an external brand designer, changing your website, creating a new blog, or launching an internet campaign. Each of these examples disrupts the normal flow of your business so that your company’s customers, prospects, and employees have to catch up. It can take some time to get back in the groove of daily operations, but once you have done that, your brand image will once again be elevated. Your sales will begin to rise, and many of your customers will come to perceive your company as one that is different from other companies in the industry.
It is important to understand the concept of elevating your brand image in order to apply the idea to different types of interruptions. A type of interruption occurs when a company, marketing itself, makes a negative comment about another product or service in the market. This type of comment can lower a brand’s credibility in the eyes of consumers. As a result, the consumer will become more likely to avoid that particular company. While it may seem like a particularly sore thumb, these types of comments should never be ignored because they undermine the ability of a brand to continuously grow.
Leverage the power of brand licensing to elevate your brand value. When your brand is powerful, your business will be successful. Invest in the future of your brand by investing in the future of your products or services. Invest in the potential of your brand to grow even further. Leverage potential competitors’ comments to elevate your brand image and build your market share.
Leave a Reply